Training and preparing for a fight is one thing, but marketing yourself and focusing on the business side of Muay Thai is something that is commonly overlooked by fighters, coaches and gym owners.
Now don’t get me wrong, marketing yourself does NOT automatically qualify you as a Muay Thai expert or as a top fighter.
However, developing and building your personal brand as you continue your Muay Thai career will help you share your story, reach a wider audience and open up opportunities that might have otherwise passed you by.
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